Guides

Why Was My App Rejected? The Real App Review Reasons and Fixes

US APP Team

Published on: 01/10/2026

Apple rejected about 2.1 million submissions in 2025. These are the guidelines behind most rejections, what each means, and how to fix it before resubmitting.

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Google Play's 12 Testers Rule: Who It Applies To and How to Pass

US APP Team

Published on: 24/09/2026

Google Play makes new personal accounts run a 14-day closed test with 12 testers before launch. Who it applies to, how to pass it, and how a business avoids it.

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What It Costs to Run an App Every Month After You Launch

US APP Team

Published on: 10/09/2026

The real recurring bill for a small business app: Apple's $99 a year, Google's one-time $25, free backend tiers, and the costs that actually grow.

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What Happens to Your App If You Never Update It

US APP Team

Published on: 27/08/2026

Your app does not break the day you stop maintaining it. It degrades on a schedule Apple and Google set. Here is that schedule, with the real dates.

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