01 — How it works
From idea to the app stores — demystified.
No tech-speak. No guesswork. Here's exactly what happens from the moment you fill out your brief to the day your app goes live on iPhone and Android.
02 — The four steps
You do the easy part. We do the rest.
Tell us your idea
Our guided brief walks you through it in ~15 minutes. No tech-speak.
- Plain-language questions about what your app should do
- Your answers are saved — pick up where you left off anytime
- We read every word before we ever get on a call
Hop on a free 30-min intro call
We've already read your brief; we confirm the fit and answer everything. Your fixed quote lands within 24 hours after.
- We confirm your idea fits our stack — and tell you straight if it doesn't
- Every question answered, no sales pressure
- A fixed written quote in your inbox within 24 hours — valid 14 days
We build it
You review at key milestones. We do the heavy lifting.
- Design and build on our proven AI-assisted stack
- You review at defined milestones — two revision rounds each
- We set up your App Store & Google Play accounts with you at kickoff
We launch it
Live on iPhone and Android. Your app, in your name, in the stores.
- We handle submission to both stores — and any resubmissions
- Published under your own developer accounts, in your name
- Free 30-day launch warranty, plus optional Care Plans after
03 — The full timeline
Every stage, start to launch.
Weeks, not months. Here's the whole path — including the one part on the stores' clock, which we manage for you.
Kickoff
Deposit in, accounts set up together (~30 guided minutes), scope confirmed. We're off.
Build
We design and build your app on our proven stack. The heavy lifting, handled.
Review gates
You review at defined checkpoints — two revision rounds per milestone. Nothing ships without your sign-off.
Store prep
Icons, screenshots, store listings, compliance — the details that get an app accepted.
Submission
We submit to the Apple App Store and Google Play. You don't touch a thing.
Store review
Apple and Google review every app before it goes live. This is the one window we don't control.
⏱ Their clock — we manage itLaunch
Live on iPhone and Android. Your app, in your name, in the stores — plus a 30-day warranty.
04 — Your side of it
What we need from you
Short list. Most of it comes straight out of the brief and the kickoff call.
Your idea, in the brief
What the app does and who it's for — the guided brief walks you through it.
30 minutes for kickoff
We set up your App Store and Google Play accounts together, so they're truly yours.
Your branding (or we make it)
Logo and colors if you have them. No brand yet? Add the branding kit.
Any content you want in the app
Text, images, or listings you already have. Need copy? We can write it.
Milestone reviews
A little of your time at each checkpoint to look and give feedback.
The running-cost accounts
~$30–60/mo platform + Apple $99/yr + Google $25 — all in your name.
Ready to start the journey?
It begins with one guided brief. We'll read it before your free intro call — then quote you a fixed price within 24 hours.